What are the reasons for performing an SEO audit?

1.Technical Issues

Performing an SEO audit will help you identify technical issues such as broken links, indexing issues, error messages, page speed, and more. Solving these issues will improve your site’s performance and traffic.

2. On-Page SEO

An SEO audit will help you identify flaws in your site’s on-page elements like title tags, meta descriptions, and content quality. You can then improve and optimise your on-page factors.

3. Backlink Analysis

An SEO audit will help you understand your website’s current backlink profile, including the quality and relevance of your links. This will help you build a better off-page strategy.

4. Competitor Analysis

An SEO audit will provide data on how your competitors are performing in search. This will help you identify their strengths and weaknesses compared to your site.

5. Algorithm Changes

Search engines like Google, Bing, and Yahoo are constantly changing their algorithms. A regular SEO audit will help your site stay compliant with the latest best practices.

6. Outdated Content

By performing an SEO audit, you can identify content with low engagement rates and low revisit rates. You can then update it with high-performing content.

How to perform SEO Audit

Crawl Your Website

Use a tool like Screaming Frog to crawl your website and identify technical issues like broken links, duplicate content, missing tags, or crawl errors.

Check for Indexing Issues

Ensure all important pages are being indexed properly, and identify the reasons why some pages aren’t being indexed.

Page-Speed Analysis

Evaluate your site speed using tools like PageSpeed Insights and address slow loading times caused by oversized images or excessive scripts.

Evaluate Mobile-Friendliness

Check if your site is optimised for mobile using Google’s Mobile-Friendly Test.

Analyse On-Page SEO

Check the pages’ title tags, meta descriptions, headings, image alt text and other on-page elements to ensure proper optimisation.

Check Content Quality

Evaluate the accuracy, quality, and relevance of your site’s content.

Analyse the Backlink Profile

Use tools like Ahrefs, Moz, or SEMrush to audit your backlink profile. Identify toxic or low-quality links that could be harming your rankings.

Assess site architecture

Ensure your site has a clear, logical hierarchy with important pages easily accessible from the homepage. Check for broken links, redirect chains, and orphan pages. Optimise internal linking to pass link equity to key pages.

SEO Audit Tools

1.Screaming Frog SEO Spider

It is a desktop crawler that provides a detailed analysis of your website’s broken links, analyse title tags and meta description, and other technical issues. You can crawl upto 500 URLs with the free version and £199 Per Year for a licensed version. It is easy to use all you need to do is that enter the URL of the website you need to crawl it will give you the report.

2. Google Search Console

Google Search Console is a free tool for regular SEO checks and provides valuable data on indexed pages, crawl errors, and performance in Google search results.

3. Google Analytics

Google Analytics is a free tool for conducting comprehensive SEO audits. It provides critical data and insights to improve organic search visibility and business results. Integrating with other tools, like Google Search Console, will give a holistic view of website performance.

4. Semrush

It is a premium tool offering comprehensive technical SEO checks, backlink auditing, and integration with Semrush’s broader marketing suite. The plan goes from $129.95/month to $249.95/month.

5. Ahref

Afref is a powerful SEO tool offering fast website crawling, comprehensive technical SEO checks, intuitive issue prioritisation, and integration with other Ahrefs tools like Keywords Explorer. The plan goes from $129/month to $449/month.

6. SE Rank

It is a premium tool and crawls link-by-link, assesses overall site health, and generate detailed reports. Key features include flexible reporting and data visualisation, keyword tracking, backlink analysis, and integration with other marketing tools.The plan goes from $52/month to $207.20/month.

These are just the basics of search engine optimisation. At low-cost websites and stores, our expert marketing team will craft customised strategies to maximise the potential of your SEO efforts and elevate your brand to new heights. Search engine algorithms are constantly evolving, and what works well for SEO today may become outdated in the future. Regular audits allow you to identify and address any issues caused by these algorithm changes, ensuring your website remains optimised for search engines. Get Your Free Audit Now!